An increase in consumers’ awareness means that their expectations of products jump up at the same time. Nowadays, the consumer wants to know what given product is made of and whether it is “healthy” and “natural”. To meet such expectations, a trend called “clean label” has appeared, which consists in elimination of all unnecessary additives with E mark.

Due to an increasingly stronger competition on the bread market, high quality products which fit within these new trends and meet consumers expectations, may become a successful method to build competitive advantage within the market. ULDO company offers ready-made solutions within that scope in the form of proven and valued “E-free” products.